You’re Invited: The Vanguard Sessions -- Friday, Sept. 5th 12pm PST / 3pm EST
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Upcoming Session: The GLP-1 Market &Its Impact on Fitness
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This session focuses on one of the fastest-emerging markets in the U.S.—the rise of GLP-1 medications and the ripple effects they are creating across industries.
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In this session, we’ll share highlights from a recent large-scale study, including:
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● The actual size of this emerging market and its growth trajectory.

● How to think about and segment this new type of consumer.

● The impact GLP-1 users are having on industries, with a deep dive into fitness and nutrition.

● Why some brands are naturally absorbing this market faster than others.
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Early strategies being tested—what’s working short-term, and where the real long-term opportunities lie.
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The Vanguard Sessions is a new quarterly series hosted by Amy Graglia, PhD, founder of Novi Research and a leading expert in emerging markets and trends.
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Amy has advised some of the world’s most recognized organizations—including Google, Facebook, WhatsApp, Stanford, the NFL, Fox Racing, and CrossFit—on how to recognize market shifts and pivot strategies to meet them. She also works with LosAlamos National Labs, guiding scientists developing cutting-edge technologies on how to successfully bring their innovations to market.

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