Our Impact
Each project is structured to accomplish one or more of the following impacts to a large brand or enterprise.
Scroll down for examples on how we’ve built research methodologies to meet these goals.
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20X
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Global Enterprises
Fortune 500 companies, Multinational corporations, Industry leaders
Navigate complex global markets by identifying political, cultural, and regulatory risks.
Develop data-driven strategies to sustain competitive advantage and global market leadership.
Optimize user growth and engagement through insights that drive adoption and retention.
Mitigate geopolitical challenges to ensure stability and long-term expansion.
Multi-Regional Brands
National brands, Regional market leaders, Fast-scaling enterprises
Drive brand expansion.
Refine product innovation strategies to align with market demands.
Aid in international expansion.
Strengthen market positioning to accelerate growth and outpace competitors.
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Increase LTV KPIs
We begin by establishing your baseline LTV, then segment your customer base to find the groups with the greatest potential for growth. Through our proprietary ethnographic methods, we uncover what drives higher value in these segments and identify the specific strategies most likely to deliver a 10% or greater lift in LTV—ensuring your investments focus on the highest-return opportunities.
Customer Acquisition
We structure research to drive a 20% increase in acquisition by reactivating at least 5% of your lapsed customers—those most likely to return—and identifying untapped market segments that closely match them. From there, we help you scale the strategies already working to attract and retain this high-potential audience. This way, companies bring more of the right customers in and keep them longer.
Return on Investment
Whether a company invests $35K or $350K, each research project is designed to deliver at least a 10x return. We set baseline KPIs at the start, then track measurable changes to show the direct impact of our work. For large corporations, the ROI can reach 20x or more—because while our pricing remains startup-friendly, the scale of implementation dramatically amplifies the results.
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De-Risk Adjacent Market Entry
We identify the adjacent market segments most likely to convert, then validate demand and test messaging before launch—cutting expansion risk by 50%. Our research reveals exactly where assumed time and budget can be reduced due to low performance potential, and where to concentrate resources for the greatest return. The result: faster, more focused market entry with a significantly higher chance of success.
Reduced Marketing Costs
We set clear KPIs to measure which marketing tactics drive the most impact for each customer segment. By analyzing performance in 10% budget increments, we track exactly how much brand lift each dollar delivers. This allows us to pinpoint high-performing efforts, cut underperforming spend, and maximize ROI across the board.
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Reduction in Churn
We segment the customer base to identify the top 20% who are least likely to churn, then build research around what drives their loyalty. From there, we uncover which strategies are most effective for retaining them—and apply those insights to strengthen retention across the broader customer base.
"I commissioned Amy to support me with many global projects while I was at Facebook and WhatsApp. As a mixed method researcher, Amy was able to pull from a wide range of methods to creatively address the business need. She takes time to listen for context and understand the business need before diving into the project. Amy approaches everyone with a solution-oriented attitude and delivers actionable insights. She is dependable, creative, humble, personable, genuine, and resourceful. I would highly recommend Amy".
Lesle Litton, Director of Consumer Research
“Amy’s dedication and commitment to understanding our unique needs and goals were unparalleled, and her ability to effectively communicate her findings and recommendations was instrumental in our success. We are greatly appreciative of the invaluable contributions she has made to our organization and highly recommend her expertise to any business seeking to optimize its market positioning.”
Saqib Rasool, CEO of Conceivian
Amy’s qualitative research was instrumental in helping us better understand how our customers evolved during the recent pandemic and the underlying reasons for new behaviors around health & wellness and shopping patterns. Amy helped us uncover key insights into our customers’ needs and preferences so that we could make strategic adjustments to our offering, marketing and communication strategy, and channel choices
Chris Lansing, Executive in Residence
Amy applies her strong strategic leadership and academic rigor to dissecting and solving unique problems. One of Amy’s specialties is articulating the shifting dynamics of categories and exposing emerging market opportunities. Whether a brand is swimming in too much information and needs clarity to drive action, or lacks foundational knowledge of a category, Amy uncovers opportunities and provides clarity on how companies can address those opportunities in a brand-relevant way.
Aura Nelson, Head of Fan Insights
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