Our Impact
Each project is designed to achieve one or more key impacts, guiding companies through an empirical data collection process and helping them apply that data to successfully commercialize new technologies.
Scroll down for examples on how we’ve built research methodologies to meet these goals.
National labs
Government research institutions, R&D-focused labs, Innovation hubs
Commercialization of new technology
Universities
Tech transfer offices, Research spin-offs, University-affiliated startups
Commercialization of technology
Progress tracking
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Accelerated Market Readiness
We guide scientists and inventors through a hands-on process that teaches them how to connect their innovation to real-world market needs—helping them validate their technology and accelerate the path to market.
Investor and Grant Readiness
We help scientists and inventors translate research into clear, empirically backed pitch decks that confidently explain how they identified their core market, why that market matters, and which strategies they’re using to win. We help turn complex insights into a logical, data-driven story, giving teams the tools to justify their go-to-market approach and show why these are the smartest places to start—making their pitches both compelling and credible to investors and partners.
ROI on Research Investments
We help scientists and entrepreneurs turn research into a clear, data-backed 5-year roadmap that outlines how much revenue they can anticipate and how they plan to achieve it. Through our process, teams not only gather the empirical data they need but also translate it into a long-term business plan with clear goals, strategies, and cost projections—giving them a realistic, actionable path to deliver ROI on their research investments.
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Reduced Commercialization Risk
Our workshops and courses help teams de-risk commercialization by teaching them how to gather, analyze, and apply data that identifies the right market, strategy, and customer fit. This allows teams to adjust their strategy before making costly commitments. This de-risks the path to market, ensuring that time, resources, and investment are focused on opportunities with the highest potential for success.
Evidence-Backed Business Planning
We teach innovators how to translate their research into an empirical, data-driven business plan with clear market strategies, milestones, and revenue projections—equipping them to build investor-ready roadmaps. Through targeted research and focused workshops, we help eliminate low-impact areas early—ensuring that time, money, and energy are concentrated on the strategies and markets most likely to drive meaningful results.
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Repeatable Scalable Innovation Process
Our methodology gives teams a repeatable framework they can apply across future innovations, teaching them how to consistently move from lab to market with confidence and efficiency. By the end of our process, entrepreneurs not only understand their data but know how to apply it to drive strategy, scale efficiently, and attract investment. And those skills only improve the more times they repeat the process.
"I commissioned Amy to support me with many global projects while I was at Facebook and WhatsApp. As a mixed method researcher, Amy was able to pull from a wide range of methods to creatively address the business need. She takes time to listen for context and understand the business need before diving into the project. Amy approaches everyone with a solution-oriented attitude and delivers actionable insights. She is dependable, creative, humble, personable, genuine, and resourceful. I would highly recommend Amy".
Lesle Litton, Director of Consumer Research
“Amy’s dedication and commitment to understanding our unique needs and goals were unparalleled, and her ability to effectively communicate her findings and recommendations was instrumental in our success. We are greatly appreciative of the invaluable contributions she has made to our organization and highly recommend her expertise to any business seeking to optimize its market positioning.”
Saqib Rasool, CEO of Conceivian
Amy’s qualitative research was instrumental in helping us better understand how our customers evolved during the recent pandemic and the underlying reasons for new behaviors around health & wellness and shopping patterns. Amy helped us uncover key insights into our customers’ needs and preferences so that we could make strategic adjustments to our offering, marketing and communication strategy, and channel choices
Chris Lansing, Executive in Residence
Amy applies her strong strategic leadership and academic rigor to dissecting and solving unique problems. One of Amy’s specialties is articulating the shifting dynamics of categories and exposing emerging market opportunities. Whether a brand is swimming in too much information and needs clarity to drive action, or lacks foundational knowledge of a category, Amy uncovers opportunities and provides clarity on how companies can address those opportunities in a brand-relevant way.
Aura Nelson, Head of Fan Insights
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