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Showing changes in the marketplace
Allows companies to see where they need to head. Great illumination research provides an end-destination: Here's where you are going. Here's why we are going there. Here's the map to get there.
Solve business anomalies
Show what’s causing deviations from expected sales and customer acquisition. For example, why are we seeing significantly lower revenue and sales among a target customer than predicted? Great insights exploring sales deviations, not only allow companies to adopt new solutions, but they also create a space for innovation and creative thinking that wasn’t possible before.
Business strategy validation
Test ideas, assumptions about customers, and business strategies to not only ensure they are likely to be successful. Validation and hypothesis testing research will not only increase the chances of success, but also provide ensure that a company is not working off of false assumptions and perceptions about current market needs.
Allows companies and organization to leverage their research to establish themselves as a leader in a particular industry, and to build credibility and trust with one’s target audience. Thought leadership is an effective tool for driving new innovation, inspiring new ideas, and fostering collaboration and partnerships.
"I commissioned Amy to support me with many global projects while I was at Facebook and WhatsApp. As a mixed method researcher, Amy was able to pull from a wide range of methods to creatively address the business need. She takes time to listen for context and understand the business need before diving into the project. Amy approaches everyone with a solution-oriented attitude and delivers actionable insights. She is dependable, creative, humble, personable, genuine, and resourceful. I would highly recommend Amy".
Lesle Litton, Director of Consumer Research
“Amy’s dedication and commitment to understanding our unique needs and goals were unparalleled, and her ability to effectively communicate her findings and recommendations was instrumental in our success. We are greatly appreciative of the invaluable contributions she has made to our organization and highly recommend her expertise to any business seeking to optimize its market positioning.”
Saqib Rasool, CEO of Conceivian
Amy’s qualitative research was instrumental in helping us better understand how our customers evolved during the recent pandemic and the underlying reasons for new behaviors around health & wellness and shopping patterns. Amy helped us uncover key insights into our customers’ needs and preferences so that we could make strategic adjustments to our offering, marketing and communication strategy, and channel choices
Chris Lansing, Executive in Residence
Amy applies her strong strategic leadership and academic rigor to dissecting and solving unique problems. One of Amy’s specialties is articulating the shifting dynamics of categories and exposing emerging market opportunities. Whether a brand is swimming in too much information and needs clarity to drive action, or lacks foundational knowledge of a category, Amy uncovers opportunities and provides clarity on how companies can address those opportunities in a brand-relevant way.
Aura Nelson, Head of Fan Insights