United States
Company Size
100-500 employees
Industry
Healthy food & beverage
Features
Retail stores
Online shopping
Health foods
Challenge
How did COVID change consumption behavior around health foods?
Process
Market Shift Assessment
• To understand the problem, we reviewed public health and nutrition journals for studies on diet changes during COVID, and examined research on post-pandemic behavioral fatigue and the decline in adherence to “healthy” eating intentions.
Ethnography:
• We interviewed people to answer the questions: How has perception around health and wellness changed? What are the primary concerns around living a healthier lifestyle? How are people meeting those needs today? Where are people most frustrated?
Results
A clear understanding of how consumption around health and wellness has changed and where the company had failed to shift their product based on new market needs.
Strategy on product, marketing, and channel distribution to provide women with better information, access to product, and overall shopping experience.
Relationships based on trust
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