Market insights
Market insights - use of deep data analysis to uncover relevant, actionable, and previously unrealized realities about a target market
Discover new markets
Roadmaps to expand into adjacent markets
Data driven go-to market strategies
I commissioned Amy to support me with many global projects while I was at Facebook and WhatsApp. As a mixed method researcher, Amy was able to pull from a wide range of methods to creatively address the business need.
Director of Consumer Research
Strategy validation
Strategy validation is a data driven examination of the company’s existing strategy in light of its ecosystem, product, and customers’ needs.
Concept testing
Product market fit
Customer Feedback
Market insights - use of deep data analysis to uncover relevant, actionable, and previously unrealized realities about a target market
Getting to know your current customer
Getting to know potential customers
Exploring customer satisfaction
Brand tracking
Thought Leadership
Research and write thought leadership pieces for heads of organizations and enterprises on new and controversial topics, which have included
Cryptocurrency
Electric micromobility movement
Women in tech and the diversification of innovative industries
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