Our Impact
Each project is structured to accomplish one or more of the following impacts to a portfolio company.
Scroll down for examples on how we’ve built research methodologies to meet these goals.
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Venture Capital
Early-stage funds and growth-stage funds
Statistically prove market size, with detailed empirical data on core markets (now) vs. adjacent ones (future).
We identify the key obstacles to market entry and expansion and empirically prove the most efficient pathways for successful market penetration and growth.
Private Equity
Buyout firms and growth equity
Identify high-impact revenue opportunities through data-driven market analysis.
Optimize strategies to improve EBITDA and maximize profitability.
Uncover operational efficiencies to drive sustainable growth and cut expenses.
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Return on Investment
Whether a company has a budget of $35K or $350K each research is structured to provide a 10x on the project costs, using KPIs to get baseline metrics and then follow-ups to measure change in those KPIs.
Growth in EBITDA
We focus research on multiple connected areas most likely to move the EBITDA needle—such as reducing churn and increasing customer lifetime value—and deliver actionable strategies to drive targeted growth in those areas at 10% or more.
Reduced Marketing Costs
We set clear KPIs to measure which marketing tactics drive the most impact for each customer segment. By analyzing performance in 10% budget increments, we track exactly how much brand lift each dollar delivers. This allows us to pinpoint high-performing efforts, cut underperforming spend, and maximize ROI across the board.
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Reduction in Churn
We segment the customer base to identify the top 20% who are least likely to churn, then build research around what drives their loyalty. From there, we uncover which strategies are most effective for retaining them—and apply those insights to strengthen retention across the broader customer base.
Reduced Startup Costs
We take your current go-to-market strategy—budget, timeline, and assumptions—and structure targeted research to focus only on what matters most. By validating (or eliminating) key assumptions early, we cut waste and reduce startup costs by up to 50%. Our bias-resistant methods help de-risk decisions and ensure every dollar is working toward scalable success.
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Increase LTV KPIs
We begin by establishing your baseline LTV, then segment your customer base to find the groups with the greatest potential for growth. Through our proprietary ethnographic methods, we uncover what drives higher value in these segments and identify the specific strategies most likely to deliver a 10% or greater lift in LTV—ensuring your investments focus on the highest-return opportunities.
"I commissioned Amy to support me with many global projects while I was at Facebook and WhatsApp. As a mixed method researcher, Amy was able to pull from a wide range of methods to creatively address the business need. She takes time to listen for context and understand the business need before diving into the project. Amy approaches everyone with a solution-oriented attitude and delivers actionable insights. She is dependable, creative, humble, personable, genuine, and resourceful. I would highly recommend Amy".
Lesle Litton, Director of Consumer Research
“Amy’s dedication and commitment to understanding our unique needs and goals were unparalleled, and her ability to effectively communicate her findings and recommendations was instrumental in our success. We are greatly appreciative of the invaluable contributions she has made to our organization and highly recommend her expertise to any business seeking to optimize its market positioning.”
Saqib Rasool, CEO of Conceivian
Amy’s qualitative research was instrumental in helping us better understand how our customers evolved during the recent pandemic and the underlying reasons for new behaviors around health & wellness and shopping patterns. Amy helped us uncover key insights into our customers’ needs and preferences so that we could make strategic adjustments to our offering, marketing and communication strategy, and channel choices
Chris Lansing, Executive in Residence
Amy applies her strong strategic leadership and academic rigor to dissecting and solving unique problems. One of Amy’s specialties is articulating the shifting dynamics of categories and exposing emerging market opportunities. Whether a brand is swimming in too much information and needs clarity to drive action, or lacks foundational knowledge of a category, Amy uncovers opportunities and provides clarity on how companies can address those opportunities in a brand-relevant way.
Aura Nelson, Head of Fan Insights
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