Custom Research Solutions to help innovative companies thrive in complex marketplace.
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Custom Research Solutions to help innovative companies thrive in a complex marketplace.
Research should produce solutions not data!
Our core belief is that research is worthless if it is not replicable. We work with academics to double-check each tool we design to ensure the methodology will reproduce replicable results. We also have a 1 to 3 ratio policy for data analysis. For every “hour” of data received, we spend 3 hours analyzing and making sense of it. We strive not only to understand the feedback we receive but also to contextualize it within the business and its overall growth objectives. This process requires time and thorough analysis, incorporating both social behavior data and business intelligence.
We use research to directly inform business strategies for growth
We employ a unique research methodology that has been designed over years of combining academic research and business insights which combines statistical analysis, qualitative insights, which ethnographic research to identify and optimize growth opportunities. This comprehensive approach informs strategies for customer acquisition, retention, reducing churn, boosting customer lifetime value (LTV) and loyalty.
We guarantee the strategies will perform
Post research/close of project, Novi commits to two optional and complimentary check-in points within the next 6 months. The first check-in, involves a review of the strategy's progress, addressing any emerging questions or concerns, and gathering additional insights if necessary. The second check-in assesses whether the implemented strategies are influencing the predefined metrics and KPIs set up by Novi and the company to track success. If there is no noticeable impact, Novi Research will conduct a complimentary diagnostic research study to identify the issues and suggest modifications for greater effectiveness.
It's important to highlight that Novi Research remains engaged with our clients throughout the strategy implementation phase. This commitment stems from our belief that research should unequivocally contribute to a positive impact on a brand or company. It should be noted that our methodology is incredibly rigorous and highly effective. Consequently, our post check-ins ultimately become an assessment of the effectiveness of the strategies rather than addressing issues.
The Team
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"I commissioned Amy to support me with many global projects while I was at Facebook and WhatsApp. As a mixed method researcher, Amy was able to pull from a wide range of methods to creatively address the business need. She takes time to listen for context and understand the business need before diving into the project. Amy approaches everyone with a solution-oriented attitude and delivers actionable insights. She is dependable, creative, humble, personable, genuine, and resourceful. I would highly recommend Amy".
Lesle Litton, Director of Consumer Research
“Amy’s dedication and commitment to understanding our unique needs and goals were unparalleled, and her ability to effectively communicate her findings and recommendations was instrumental in our success. We are greatly appreciative of the invaluable contributions she has made to our organization and highly recommend her expertise to any business seeking to optimize its market positioning.”
Saqib Rasool, CEO of Conceivian
Amy’s qualitative research was instrumental in helping us better understand how our customers evolved during the recent pandemic and the underlying reasons for new behaviors around health & wellness and shopping patterns. Amy helped us uncover key insights into our customers’ needs and preferences so that we could make strategic adjustments to our offering, marketing and communication strategy, and channel choices
Chris Lansing, Executive in Residence
Amy applies her strong strategic leadership and academic rigor to dissecting and solving unique problems. One of Amy’s specialties is articulating the shifting dynamics of categories and exposing emerging market opportunities. Whether a brand is swimming in too much information and needs clarity to drive action, or lacks foundational knowledge of a category, Amy uncovers opportunities and provides clarity on how companies can address those opportunities in a brand-relevant way.
Aura Nelson, Head of Fan Insights
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