Our Impact
Each project is structured to accomplish one or more of the following impacts for a startup.
Scroll down for examples on how we’ve built research methodologies to meet these goals.
Emerging Ventures
Founder-led startups, incubator or accelerator-backed companies, and those in the process of securing initial funding.
Help them define their market and calculate a true market size, starting with innovators and moving to early adopter segments.
High-Growth Startups
Startups that have already gained traction and are scaling rapidly with strong revenue growth.
Increase consumer adoption
Increase brand awareness and traction
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Empirically Proven Product-Market Fit
We partner with founders to build and test hypotheses around use cases, customer segments, and value propositions—quickly validating or challenging assumptions to reduce risk early. We then co-develop go-to-market strategies tailored to real customer needs and test them in the field to gather critical insights on traction, adoption barriers, and market fit. Importantly, we go beyond surface metrics by applying ethnographic methods—direct observation, in-depth interviews, and behavioral analysis—to understand how concepts play out in the real world, revealing the emotional drivers and decision-making factors that ultimately shape adoption and success.
Investor and Grant Readiness
We help founders and startups translate research into clear, empirically backed pitch decks that confidently explain how they identified their core market, why that market matters, and which strategies they’re using to win. We help turn complex insights into a logical, data-driven story, giving teams the tools to justify their go-to-market approach and show why these are the smartest places to start—making their pitches both compelling and credible to investors and partners.
5-Year Roadmaps
We help entrepreneurs turn research into a clear, data-backed 5-year roadmap that outlines how much revenue they can anticipate and how they plan to achieve it. Through our process, teams not only gather the empirical data they need but also translate it into a long-term business plan with clear goals, strategies, and cost projections—giving them a realistic, actionable path to deliver ROI on their research investments.
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Reduced Commercialization Risk
We help entrepreneurs reduce commercialization risk by turning uncertainty into clarity through rapid testing and real-world validation. Our process identifies the most promising markets, pinpoints potential barriers, and tests product-market fit early—allowing teams to adjust their strategy before making costly commitments. This de-risks the path to market, ensuring that time, resources, and investment are focused on opportunities with the highest potential for success.
Reduced Burn and Resource Waste
We help teams reduce burn and avoid wasted resources by pinpointing exactly where they should focus their efforts for maximum impact. Through targeted research and focused workshops, we help eliminate low-impact areas early—ensuring that time, money, and energy are concentrated on the strategies and markets most likely to drive meaningful results.
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Scalable Frameworks
We design courses and workshops that equip entrepreneurs with the tools to leverage their research data and translate it into a clear, actionable business structure. We guide them step by step through mapping their insights into a scalable model—helping them define their market opportunity, refine their value proposition, and build a roadmap for sustainable growth. By the end of our process, entrepreneurs not only understand their data but know how to apply it to drive strategy, scale efficiently, and attract investment.
"I commissioned Amy to support me with many global projects while I was at Facebook and WhatsApp. As a mixed method researcher, Amy was able to pull from a wide range of methods to creatively address the business need. She takes time to listen for context and understand the business need before diving into the project. Amy approaches everyone with a solution-oriented attitude and delivers actionable insights. She is dependable, creative, humble, personable, genuine, and resourceful. I would highly recommend Amy".
Lesle Litton, Director of Consumer Research
“Amy’s dedication and commitment to understanding our unique needs and goals were unparalleled, and her ability to effectively communicate her findings and recommendations was instrumental in our success. We are greatly appreciative of the invaluable contributions she has made to our organization and highly recommend her expertise to any business seeking to optimize its market positioning.”
Saqib Rasool, CEO of Conceivian
Amy’s qualitative research was instrumental in helping us better understand how our customers evolved during the recent pandemic and the underlying reasons for new behaviors around health & wellness and shopping patterns. Amy helped us uncover key insights into our customers’ needs and preferences so that we could make strategic adjustments to our offering, marketing and communication strategy, and channel choices
Chris Lansing, Executive in Residence
Amy applies her strong strategic leadership and academic rigor to dissecting and solving unique problems. One of Amy’s specialties is articulating the shifting dynamics of categories and exposing emerging market opportunities. Whether a brand is swimming in too much information and needs clarity to drive action, or lacks foundational knowledge of a category, Amy uncovers opportunities and provides clarity on how companies can address those opportunities in a brand-relevant way.
Aura Nelson, Head of Fan Insights
We provide clarity to innovative organizations who are changing the world one great idea at a time.
Global enterprises
Help enterprises strengthen their business strategy, be it expanding their brand, recognizing new opportunities, increasing profit margins, or competing in new markets
Startups
Provide the insights that new companies need to create a solid business plan that investors will take seriously or define a target market + create an effective marketing strategy for an ideal launch
Social Organizations
Use data driven insights to design business and organizational solutions to unique problems
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