Marisol, Research Manager at Novi Research, brings 4 years of expertise in social research, specializing in qualitative consumer insights. Marisol has led high-impact projects supporting customer segmentation, lifetime value, and acquisition strategy. With a background in business and property management, Marisol holds a Bachelor of Arts in Sociology from UCLA. Her academic research surrounding teen pregnancy and religion in the prison sparked her curiosity for approaching the unique needs of society through a sociological lens to find sustainable solutions rooted in equity and accessibility. She now brings that same curiosity and care to her work with brands, helping them build not only successful businesses, but more importantly ones that solve real problems and deliver genuine value to their customers.

When not in the office, she enjoys arts and crafts, going to the beach with friends, and binging Netflix documentaries. She is also an advocate for environmental sustainability, equitable education, and bringing an end to sex trafficking. This blend of professional expertise and personal passion shapes Marisol’s unique perspective and approach at Novi.