Enhancing Competitiveness and Engagement in Global Messaging Apps

Case study

Global

Company Size

>50,000

Industry

Social Media

Features

Market success prediction

Challenge

Which of three proposed features would most effectively drive user engagement and brand perception among younger audiences, and deliver enough lift to justify development costs?

Process

Results

One of the features showed a statistically significant lift in both likelihood to increase usership and increased brand perception over its competitors, particularly among younger users. The data-driven approach not only ensured the successful launch of a new feature but also provided the company with a robust framework for future innovations.

Showing changes in the marketplace

Allows companies to see where they need to head. Great illumination research provides an end-destination: Here's where you are going. Here's why we are going there. Here's the map to get there.

Solve business anomalies

Show what’s causing deviations from expected sales and customer acquisition. For example, why are we seeing significantly lower revenue and sales among a target customer than predicted? Great insights exploring sales deviations, not only allow companies to adopt new solutions, but they also create a space for innovation and creative thinking that wasn’t possible before.

Research for business strategy validation

Test ideas, assumptions about customers, and business strategies to ensure strategies are successful when implemented. Validation and hypothesis testing research will not only increase the chances of success, but also ensure that a company is not working off of false assumptions and perceptions about current market needs.

Thought Leadership

Allows companies and organizations to leverage their research to establish themselves as a leader in a particular industry, and to build credibility and trust with one’s target audience. Thought leadership is an effective tool for driving new innovation, inspiring new ideas, and fostering collaboration and partnerships.

Increasing LTV through Membership Upgrades

A fitness organization wanted to increase customer loyalty, satisfaction, and ultimately spend through premium membership benefits that the customers had been seeking, namely more equipment to address physical therapy and mental wellness.

Reducing Churn and Boosting Profitability at Global Fitness Chain

One of the largest fitness franchises in the world faced a high churn rate, with 40-60% of members leaving within three months of joining.