Showing changes in the marketplace

Case study

Global

Company Size

500+ employees

Industry

Outdoor adventure sports

Features

Outdoor adventure

The question

How has the emergence of the electric bike and scooter disrupted current retail patterns and created new markets for gear and apparel in outdoor adventure sports?

Research

- Desk research -‍

Should we be paying attention to the rise of the electrification of micro-mobility; that is, it it a large enough movement that it will impact the future of our business?

•Simple answer: Yes (demonstrated through CAGRs, future trajectories, competitors who are moving into the market, etc.)

- Ethnographic research -‍

Then what do we need to know about this market to be successful?

•Where are we going? What is the end goal?

•Why are we going there?

•How do we get there?

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Outcome

Clear picture of what had shifted in the marketplace.

What the new goal looks like for bringing in more customers, satisfying existing ones, and increasing growth.

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Showing changes in the marketplace

Allows companies to see where they need to head. Great illumination research provides an end-destination: Here's where you are going. Here's why we are going there. Here's the map to get there.

Solve business anomalies

Show what’s causing deviations from expected sales and customer acquisition. For example, why are we seeing significantly lower revenue and sales among a target customer than predicted? Great insights exploring sales deviations, not only allow companies to adopt new solutions, but they also create a space for innovation and creative thinking that wasn’t possible before.

Business strategy validation

Test ideas, assumptions about customers, and business strategies to not only ensure they are likely to be successful. Validation and hypothesis testing research will not only increase the chances of success, but also provide ensure that a company is not working off of false assumptions and perceptions about current market needs.

Thought Leadership

Allows companies and organization to leverage their research to establish themselves as a leader in a particular industry, and to build credibility and trust with one’s target audience. Thought leadership is an effective tool for driving new innovation, inspiring new ideas, and fostering collaboration and partnerships.

Relationships based on trust

Showing changes in the marketplace

Research

- Desk research -‍

Should we be paying attention to the rise of the electrification of micro-mobility; that is, it it a large enough movement that it will impact the future of our business?

- Ethnographic research -‍

Then what do we need to know about this market to be successful?

Outcome

Showing changes in the marketplace

Solve business anomalies

Business strategy validation

Thought Leadership

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