Global
Company Size
75k+ employees
Industry
Social Media
Features
Market success prediction
Apps
Challenge
How much brand lift and market differentiation will adding a new feature to our product give us?
Process
In-depth qualitative / prototype testing:
• We conducted one-on-one interviews and focus groups where target users interacted with feature prototypes, completing guided tasks and sharing perceptions. Observations of interaction patterns and open-ended feedback revealed insights into usability, relevance, brand lift, and competitive differentiation.
Quantitative / Monadic Concept Testing:
• A survey-based monadic design was used to expose separate groups of respondents to one of three revised feature concepts identified during qualitative research. Participants evaluated their assigned concept on appeal, potential to expand use cases, and impact on brand perception and differentiation from competitors.
Results
Revised version of product based on iterative feedback.
A set of current guidelines on what this market wants and why they need it.
A set of benchmarks for how much a new product should lift brand perception and increase usership for it to be a viable option to move forward with.
Evidence-based answer to what the company should build, who they should build it for, and why they should be doing it.
Relationships based on trust
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