Lunch chat: Is Market Research Broken?
You’re Invited: The Market Research Revolution Sessions
Upcoming Session: Is Market Research Broken?
This session focuses on how market research is still being done as if we are in the 1970s. It is outdated and does not produce research that is accountable or results in business growth.
In this session, we invite you to join us to tackle topics such as:
● How we can challenge the way we think about market research?
● What does impactful research really look like and what does it result in?
● How do you know if the vendor you are hiring will produce research that results in business growth vs a deck that will end up trashed in 6 months?
● And much more!
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The Market Research Revolution Sessions is a new series hosted by Amy Graglia, PhD, founder of Novi Research and a leading expert in emerging markets and trends.
Amy has advised some of the world’s most recognized organizations—including Google, Facebook, WhatsApp, Stanford, the NFL, Fox Racing, and CrossFit—on how to recognize market shifts and pivot strategies to meet them. She also works with LosAlamos National Labs, guiding scientists developing cutting-edge technologies on how to successfully bring their innovations to market.